Dr. Baba Yerra
PhD (Aviation Management), Author, Academic and Consultant
Dr Baba Yerra is an aviation management professional, academic, author and a research scholar in various commercial and operational components of aviation industry. His doctoral research has been focussed on cost-saving strategies in aviation industry by application of innovative and technological advancements. During the last decade, he has extensively taught Aviation MBA modules “Global Issues in Aviation Industry” and “Aviation Strategy” , and also taught “Air Transport Economics and Optimisation Models” for aviation business management studies.
He holds a strong airline business background with an illustrious career that spans across European and Middle Eastern Airlines: British Airways, KLM Royal Dutch Airlinesand Emirates. He became the IATA StB (Simplifying the Business) champion for Emirates and pioneered the introduction of e-Ticketing in the Middle East (2005). He has been recipient of honours and awards for his creativity and innovation, all through his career with British Airways, KLM and Emirates.