Dr. Baba Yerra


PhD (Aviation Management), Author, Academic and Consultant

Dr Baba Yerra is an aviation management professional,  academic, author and a research scholar in various commercial and operational components of  aviation industry. His doctoral research has been focussed on cost-saving strategies in aviation industry  by application of  innovative and technological advancements.  During the last decade, he has extensively taught  Aviation MBA  modules “Global Issues in Aviation Industry” and “Aviation Strategy” , and  also  taught “Air Transport Economics and Optimisation Models” for aviation business management studies.

He holds a strong airline business background with an illustrious career that spans across European and Middle Eastern Airlines: British Airways, KLM Royal Dutch Airlinesand Emirates. He became the IATA StB (Simplifying the Business) champion for Emirates and pioneered the introduction of e-Ticketing in the Middle East (2005). He has been recipient of honours and awards for his creativity and innovation, all through his career with British Airways, KLM and Emirates.